broadview
● systems operational
$ cat services.json # four disciplines, one craft

The disciplines.
What we ship.

Four practice areas, treated as one craft. Web, marketing, software, automation. Most of our work is for private healthcare, but the same disciplines apply equally to professional services and B2B SaaS clients we partner with.

▸service[01]

Web Development

{
  "id": "web-dev",
  "stack": [
    "HTML / CSS / Tailwind",
    "TypeScript / Astro",
    "Next.js / React",
    "WordPress / WooCommerce"
  ],
  "timeline_weeks": [4, 8],
  "warranty_days": 30,
  "price_from": "£2,400"
}

Production-grade websites for clinics, GPs, and businesses across professional services. Fast, accessible, built to convert. Hand-coded HTML, CSS, and JavaScript where performance or design ambition warrants it. Content-managed builds where the team needs to update their own copy.

What ships

  • Hand-coded HTML, CSS, and JavaScript sites
  • Content-managed builds where the team needs to update their own copy
  • WooCommerce stores with payments, shipping, stock
  • Performance optimisation, Core Web Vitals, on-page SEO
  • Migrations, replatforming, full rebuilds
  • Documentation, training, 30-day post-launch warranty
Typical timeline: 4 to 8 weeks. Billed in three milestones: discovery and design, build and content, launch and handover.
▸service[02]

Digital Marketing

{
  "id": "marketing",
  "channels": [
    "Google Ads",
    "Meta Ads",
    "LinkedIn Ads",
    "SEO (technical, local)"
  ],
  "reporting": "GA4 + custom dashboards",
  "min_term_months": 3,
  "price_from": "£1,200/mo"
}

Google Ads management, Meta and LinkedIn campaigns, technical and local SEO. Healthcare-policy compliant by default. Most of our marketing work is for clinics and independent GPs, where ad copy and landing pages have to meet Google's healthcare destination requirements. We also run paid acquisition for B2B SaaS and professional services clients.

What ships

  • Google Ads: Search, Performance Max, YouTube
  • Meta Ads across Facebook and Instagram
  • LinkedIn campaigns for B2B and professional services
  • Technical, on-page, and local SEO
  • GA4 setup, conversion tracking, custom client reporting
  • Landing pages and conversion rate optimisation
Engagement model: Monthly retainer, 3-month minimum, to allow campaigns to learn and stabilise.
▸service[03]

Bespoke Software

{
  "id": "software",
  "approach": "right tool for the brief",
  "recent_stack": [
    "Next.js / React / TypeScript",
    "Laravel / Inertia",
    "Postgres / Supabase / Drizzle",
    "Cloudflare Workers / Vercel"
  ],
  "engagement": "discovery first",
  "timeline_weeks": [8, 20],
  "discovery_required": true,
  "discovery_from": "£2,000"
}

Custom platforms, internal tools, and SaaS products. Strong track record on healthcare and marketplace systems shipped to production. The right amount of engineering for the problem at hand, no more.

What ships

  • Custom web platforms and internal dashboards
  • SaaS products from MVP through to scale
  • Marketplace, booking, and CRM systems
  • API design, third-party integrations, data pipelines
  • Right stack for the brief, evaluated per project
  • Discovery, written spec, phased delivery
Engagement model: Paid discovery first → written spec + fixed quote → 8-20 week build with milestone billing.
▸service[04]

AI & Automation

{
  "id": "automation",
  "approach": "fit-for-purpose",
  "scope": "evaluated per workflow",
  "single_workflow_days": [1, 5],
  "price_from": "£400"
}

Practical AI and workflow integrations that quietly compound time savings month after month. Less buzzword, more boring middle layer that handles repetitive work so the team can focus on what actually requires them.

What ships

  • Workflow automation, hosted or self-managed
  • LLM integrations with leading providers
  • RAG pipelines and document-aware assistants
  • Custom scripts for repeated tasks
  • Internal AI tools layered onto existing systems
  • Monitoring, logging, quiet-fail recovery
Engagement model: Single workflow ships in days. Full automation programmes run as a small monthly retainer, scoped against measurable time saved.
// process.log

Five steps. No theatre.

[01]
discovery
30-minute call to understand the problem// free, no pitch deck
[02]
scope
Written proposal: deliverables, timeline, price// fixed scope, fixed price
[03]
build
Weekly check-ins, demo at 50%, full repo / staging access// open access throughout
[04]
launch
Handover with documentation and training// in your name
[05]
aftercare
30 days of fixes included; retainer or PAYG thereafter// no surprise invoices
$ open ~/contact.html

Have a brief?
Send it.

Open ~/contact →
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